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Do you think PPC is important in digital marketing?


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PPC (pay per click advertising) is important for online business success and a necessary component for a complete and successful digital marketing campaign.

PPC is important for start-ups, small businesses and generally any company that wants to do business online.

1.       It is cost effective

2.       It’s the fastest method to get targeted visitors

3.       It’s the easiest way to test if your product sells

4.       It works well with other digital marketing channels

5.       It allows you to execute advanced marketing techniques like Retargeting



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By displaying your ads in the most relevant online places, your ads are displayed to the most specific target market. Since in PPC you only pay when your ad gets a click.

 PPC advertising because it allows them to make the key change in the optimization strategies to improve the Quality Score.

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