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What are the differences between SEO and SEM?


Papon

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SEO (search engine optimization) is the process of gaining website traffic through organic search results from search engines.

SEM (social engine marketing) is a marketing strategy that includes components of paid search, such as PPC and also SMM

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  • 2 weeks later...

SEO (search engine optimization) refers to the practice of refining your website to make it perform better in search engines like Google. SEM (search engine marketing) refers to marketing activities involving search engines, like SEO and pay-per-click (PPC), local listings on search engines, and more.
 

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