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What is EMD update?


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Hello,

EMD is stands for exact match domain. Google have launched in september 2012. This rule is make to fend low quality based site

from indexing well simply because of  exact match search terms in their domain names.

According to Search engine land:

When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.

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EMD stands for Exact Match Domains. The exact match domains update is a new filter aimed at ensuring that low-quality websites do not attain a high Page Rank (PR) and rise high in Google’s SERPs (search engine results pages) just because such websites have the relevant search term in the domain names. Google states that EMD, like the other filters (Google Panda and Google penguin, will be updated regularly.

 

The updates are important because they fix bugs that might not have been anticipated by Google in previous releases. They also try to catch pages that were not caught before. The update may even free pages that might have been mistakenly caught.

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The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings.

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EMD or genuine suit domain turned into a filter out released via Google in 2012 to make certain that low-fine websites that had domain names which matched with seek phrases do no longer gain a high page-rank or advance in the SERPs.

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