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How should a company measure social media marketing success?


Papon

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Stage 1: Determine Your Social Goals. Before you hop into estimating each and every tweet, photograph and Facebook remark posted about your image, first consider your objectives with web based life. ... 

Stage 2: Create Metrics To Measure These Goals. ... 

Stage 3: Measure. ... 

Stage 4: Monitor And Report. ... 

Stage 5: Adjust And Repeat.

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  • 2 weeks later...
  1. Step 1: Determine Your Social Goals. Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. ...
  2. Step 2: Create Metrics To Measure These Goals. ...
  3. Step 3: Measure. ...
  4. Step 4: Monitor And Report. ...
  5. Step 5: Adjust And Repeat.
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As a company it's not easy to handle all social media projects. here are some tips to measure your social media success for each projects -

  1. Monitor target market increase with “extent”
  2. Amplify Your Message With “Reach”
  3. Build Trust and Nurture With “Engagement”
  4. Inspire Action With “Influence”  
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