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Meta description: Why is it important for SEO?


Le Minh

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A meta description, sometimes called meta tag or meta description attribute, is an HTML element that provides a brief explanation about the content of the website. In other words, it’s the data behind the data, just like in metaphysics. Google uses the meta descriptions (along with the title tag and the URL) to come up with search results on its pages. You can usually recognize the meta description by taking a look at a web page’s search result. If the meta title helps the readers understand what the main subject of the paragraph is, the meta description helps the readers understand clearly what the content of the site is about. So, here are some reasons that imply the best about the importance of meta description.

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Hi All,

The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage.
 

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The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

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The meta description tag functions the function of advertising copy. It attracts visitors to a site from the SERP, and thus is a very visible and significant component of search advertising. Crafting a readable, compelling description using significant keywords can boost the click-through rate for a given webpage.
 

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Meta descriptions can help with improving your page ranking with search engines. A meta description is a brief summary of up to 160 characters, that is displayed below the title and URL in search engine results. A good meta description is a concise but compelling summary of the content of your page.

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