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What is a drop off in Google Analytics?


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“Drop off” reflects the page on which visitor left an identified “Visitors Flow” – the intended flow of your traffic – and went down a path different than the Visitors Flow. In taking this action, the visitor either clicked a link on your website that doesn’t correspond with your Visitors Flow or they left your site altogether. The point is that they diverged from the “Visitors Path” as visualized and presented in GA (goals).

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