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How are you tracking leads and sales from AdWords?


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I'd say there's two ways to get the data you want. 

One. You could look into fully integrated systems, like HubSpot. You'll be able to link the source all the way to the sale.

Two. You could go semi-automated using your current systems. I manage the PPC campaigns for a client that uses Zoho docs. They use the API to input all the leads. Via a manual action the sales team input the sale data next to the automatic imported lead data (including keyword).

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