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How does PPC work?


greeindseo2019

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To discover how PPC advertising works, we’ll need to look at Ad auctions first – a fully automated process that Google uses to determine the validity and relevance of PPC ads.

Once the advertiser has created their ad and included their keywords within a search engine advertising platform, they can set bids, depending on how high up in the ad section of the results page they wish their ad to show. This is just the beginning of the ins and outs of PPC ads.

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The PPC known as pay per click is an online advertising model in which advertisers pay every time a user clicks on their online ads. All of these searches are triggered by pay-per-click ads. In pay-per-click advertising, businesses running ads are charged only when users directly click on their ad, hence the name "pay-per-click".

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