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What is link equity?


ferriesthai

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Link equity, also commonly known as “link juice”, is a frequently used term to describe the way in which a link can pass authority from one page to another. Link equity can be passed along to a webpage from both internal links (links coming from the same website) and external links (links coming from another website).

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Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. This value is dependent on a number of factors, such as the linking pages authority, topical relevance,Http status, and more. Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs.

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