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What are the factors that affect Quality Score?


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  • 4 weeks later...

Quality score is a Google rating which is used to measure the quality and relevance of your keywords. It determines the CPC (cost per click) which is multiplied by your maximum bid to determine the ad rank.

Quality score is based on several factors. Namely:

· Click-through rate

· Relevance of keyword

· Quality of the landing page

· Ad text relevance

· Historical Adwords account performance

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