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What’s the difference between BERT and RankBrain?


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RankBrain is a type of algorithm that relies on machine learning (a form of computer program that can automatically access data and use it to learn and improve from experience) to sort through all of the possible search results for a user’s query and rank those results in the order that will best meet the intent and needs of that user.

Throughout its history, Google has used a variety of algorithms (essentially, a set of programmed rules that computers use to solve problems) to determine how web pages should rank in search results.


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