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Which SEO factors are not in your control?


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A few years ago “article marketing” was a thing. Now it’s not. If you’re site relied on “article marketing” and related keywords to survive you’d be long dead. You can’t control how people search ad a super popular and powerful search term one year might not even exist next year. It’s important to always be looking at how your customer is searching NOW and not just how they always have. People and their search patterns change, and unless you want to go out of business your SEO program needs to evolve right alongside them. More than one business has gone out of business simply because the needs of their audience changed and they didn’t adapt. Don’t let that happen to your website.

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