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Is Dwell Time an SEO ranking factor?


PrimeItSolution

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Hi Friends,

If you mean time on page, supposedly Google does not take this into account. On the other hand, they say that bounce rates do influence search results. However, something doesn’t make sense with this. As an example, many blogs have a high bounce rate but may still be engaging, with high time on page. Many blogs can go over 5 minutes compared to the average web page, which is closer to 40 seconds. These can position very well in the SERPs, despite their very high bounce rates. The only answer is that time on page must be what is saving them.

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They don't make the ranking algorithm. And, thus, this does not confirm that dwell time is a ranking factor. ... So if you rank on page two (or beyond), almost nobody will be “dwelling” on your page…not even for second. This means that dwell timewould only kick-in as a (possible) ranking factor for results in the top 10

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Dwell Time is the amount of time that aGoogle searcher spends on a page from the search results before returning back to the SERPs. Many SEO professionals consider Dwell Time an important Google ranking signal. For example, let's say you search for “grain free cookies” inGoogle.

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create a better user experience, Google offers a few related searches to help you point you in the right direction. To be clear, neither of these features indicate that dwell time is, in fact, a ranking factor. But they do suggest that Google monitors it in order to improve the user's experience.

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