Jump to content

Which formula does Google use to rank keyword-targeted ads on Google Search?


ferriesthai

Recommended Posts

The ad with the highest Ad Rank will appear in position number 1 and the others with a lower Ad Rank will following down the page. The criteria used by Google AdWords for determining your Ad Rank are different for keyword-targeted ads that appearing on the search network than those that appear on the content network.

Link to comment
Share on other sites

The formula used is as follows:

Ad Rank = CPC bid × Quality Score

The aspects that determine your Quality Score for Ad Rank is different from the one used to determine the minimum CPC bid and they are as follows:

  • Your keyword and ad relevance to the search query
  • Your account history, this includes your CRT for all ads and keywords in your account
  • Your historical CTR of the matching keyword and ad on Google (Note that the CTR on the Google network is not considered)
  • As well as some other relevance factors used by Google AdWords
Link to comment
Share on other sites

The ad with the highest Ad Rank will appear in position number 1 and the others with a lower Ad Rank will following down the page. The criteria used by Google AdWords for determining your Ad Rank are different for keyword-targeted ads that appearing on the search network than those that appear on the content network.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...