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What are doorway pages?


PoolMaster

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Hi Friends,
Doorway pages are defined as low-quality pages (or groups of pages, or entire websites) optimized to rank well for specific keywords that act as a door between users and content. Characteristically, they offer little value to visitors and serve the sole purpose of boosting SEO value. A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.

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Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.

Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

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