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What is the main purpose of using keyword in SEO?


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SEO, or search engine optimization, is a process by which websites become more appealing to search engines. By targeting certain keywords through different search engine marketing techniques, site owners can improve their chances of showing up as a result for a search.

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Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

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Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.

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Main purpose of using keywords to optimize the complete site with a simple word that word referred as Keyword. Because it is quite difficult to remember all websites which are provide that facility. It means if we have to check dresses then it is difficult to remember all websites which are related to that keyword. So we type dress on the search engine then the Search engine returns the result related to that product or items.

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