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What is the difference between PR (page rank) and SERP (Search engine result page)


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Hi Friends,

PR depends on the number of quality links pointing to a website. SERP stands for Search Engine Results Page which is presented to user when they search for any query. The results on SERP page are also ranked and this RANK is different from PR. The rank on SERP is combination of PR and many other factors.

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Both terms are used in Digital marketing industry

PR: stand for page rank, that measure by the quality of that page on the web. It can be increased by the building more links, domain age and many other SEO factors. Today PR is mostly dead, as Google stop considering it for search result and start focusing on domain authority, page authority and root domains

SERP: stand for search engine result page. When we search anything in search engine (Google) the search result page are called SERP. it may be 1 or 10 or more

PR: also stand for press release, where someone individual or businesses can post their news like product and service launch ect

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PageRank is a numeric value that represents how important a page is on the web. Let’s call it Google’s rating or grade for your webpage (0 = lowest, 10 = highest).

Google is secretive about how they calculate PageRank. In a later post, I will discuss what we know of PageRank and how you can influence it.

As a stand-alone PageRank doesn’t mean much. Compare it to a grade the teacher gives you for your exam. One exam usually doesn’t determine solely whether or not you pass the entire year. It’s the same with PageRank.

PageRank plays a certain role in Google’s secret algorithm. Along with about 200 (!) other factors. A mix of all these factors determines how high your website ranks in Google’s search engine results. And results are always based on: keywords.

And that’s when we start talking about SERPs

SERP means Search Engine Ranking Page. This is what you look at multiple times a day. It’s the (first) page of results Google gives you when you are searching for a keyword or a keyword combination.

For example: suppose you have the No 3 spot on the 1st page of Google on the term ‘social media marketing’. This means that your website has a SERP 3 on this specific combination of keywords.

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