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What is Google Sandbox?


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The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect.

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Google Sandbox is generally used for websites which are newly launched and then arouse the suspicion of Google, usually by adding a large amount of new content in a very short period of time. This appears to Google as spam; and the Sandbox is essentially a spam filter which watches for suspicious activity, reasoning that a site which adds enormous numbers of new posts, pages and content instantly is probably filling itself with duplicate content or engaging in search engine spamming.

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The Google sandbox refers to a commonly held belief that Google has a filter that places all new websites under restrictions for a certain amount of time to prevent them from ranking in searches. The idea behind the Google sandbox is that newer websites are not as relevant as older sites, and they are also more likely to be spam. For this reason, they are restricted and allowed to mature before being allowed to rank well, much as a young child is placed to play in a sandbox by his or her caregiver. Although Google will neither confirm nor deny the existence of the sandbox, it is widely accepted as fact.

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  • 3 weeks later...

The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the ‘sandbox’ actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004.

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