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What is CRO (Conversion rate optimization)?


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Hello,

In internet marketing, and web analytics conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.

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Conversion rate: It can be defined as the percentage of conversions achieved while targeting a specific set of visitors to take a step/action. For example, an email is sent to 100 visitors offering them a discount to buy a product. If 30 people purchased the product, then the conversion rate is said to 30%.

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