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Can using multiple sub-domains for same business affect SEO poorly?


Steve Madden

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Hi Friends,

Using multiple sub-domains for same business have both Pros & Cons like,

Pros of Using Multiple Sites
Matching the Searcher Intent
Capturing More Google Real Estate
Duplicate Content (Helps … Sometimes)

Cons of Having Multiple Sites
Splitting Link Authority
Decreases Branding Effects

 
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If you have multiple sites selling the same products but none are really ranking where you want them to, then combining the sites can be a good tactic for SEO in order to increase the link profile. One “super” link profile is better than five “below average” link profiles.

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First of all, there’s really no such thing as organization for organization’s sake when it comes to site structure and hierarchy. A website that’s confusing to navigate due to poor structure is going to inevitably get dinged. A bad site layout will lead to visitors spending less time on your page or more time on page if it takes them a long time to find what they’re looking for, resulting in a less than satisfactory experience and potentially hurting your search performance. By using subdomains to streamline your site hierarchy, you help users find the information they seek more efficiently, improving your website’s SEO performance.

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