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How can you best use Ad group?


sinelogixtech

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An ad group contains one or more ads which target a shared set of keywords. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

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Hi Friends,

Basically, in creating an Ad Group, you want to ensure that you're offering integration and consistency:

Integration - Create a system where you're consistently creating keyword groups, ad text, and landing pages that are tightly integrated with one another.
Consistency - This integration should lead to messaging consistency. Your ad text and landing pages should speak directly to the searches users are typing in to reach your site.

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Ad groups contain your keywords, the messaging for your ad and the landing pages users will be sent to when clicking on the individual ad. Because of this, Google pays exceptionally close attention your ad groups when deciding which searches your ad will appear in, and how relevant your ad is to specific users.

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You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

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