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Why are rich snippets important for SEO?


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Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page’s HTML. Common Rich Snippet types include reviews, recipes, and events.

Rich Snippet is important for SEO because as you might expect, Rich Snippet results are more eye-catching than normal search results… which can lead to a higher organic CTR.

 

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Google can show rich snippets if you add structured data to your site. Structured data is a piece of code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to create rich snippets. Adding structured data to your website can be quite daunting.

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