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What Is The Impact Of Quality Score On Cpc And Ad Position ?


dealsbuy2019

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Hi Friends,

Ad rank is essentially a formula used to determine ad position that multiplies your Quality Score with your maximum cost-per click bid, or CPC. Higher ad rank results in better ad position, which, in turn, often results in higher click-through rates. High click-through rates, in turn, positively affect Quality Score.

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In PPC marketing, your ad position can have a big impact on the results of your campaigns. Precisely where your ads will be positioned on the search engine results page is determined by a relatively simple process, but there’s a lot you can do to achieve better ad position. In this guide, we’ll explain how ad position works and how you can improve your ad position.

Ad rank is essentially a formula used to determine ad position that multiplies your Quality Score with your maximum cost-per click bid, or CPC. Higher ad rankresults in better ad position, which, in turn, often results in higher click-through rates. High click-through rates, in turn, positively affect Quality Score.

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