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How is the Bing Quality Score calculated?


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Quality Score as per Google's parameter of the quality and relevance of both your keywords and PPC ads. It is used to determine your Cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

How does it work?

The quality score works on Venn Diagram Concept where Ads + Keywords + URL should be relevant in maximum space to gain good quality score.

It's Calculated on Multiple factors in Adwords

CTR (Click through rate)

Relevant keywords in ad content

Negative Keywords to avoid specific brand searches

landing page relevance (Less Bounce Rate, do meta tagging of keywords in landing page)

Good quality score will lead to cost less in Adwords than being in competition.

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The Bing Ads quality score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords, ads, and landing pages are to customers' search queries and other input. The quality score can range from 1 to 10, with 10 being the highest. ... score column displays the score for each keyword.

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Bing Ads Quality Scores are calculated at an ad group level, based on three components:

Expected Click-Through-Rate: Expected CTR reflects how likely your ads will be clicked, and how well your keyword compares to other keywords targeting the same traffic. Another way to explain this is how relevant your keyword is, and how likely your ad is to receive a click based on past performance.

Ad Relevance: Ad relevance indicates how relevant your ad and landing page content is to your keyword.

Landing Page Experience: Landing page user experience assesses the quality your landing page and content, to determine the real value of your goods and services. It also considers how well your landing pages adhere to Bing Ads policies, to make sure it offers a good user experience.

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