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What is the On-Schedule Indicator (OSI)?


dealsbuy2019

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  • 2 weeks later...

Hi Friends,

The OSI (On-Schedule–Indicator) uses an index of 100 to show a campaign that is pacing to meet delivery goals. … It’s well documented that when multiple ad servers are used to deliver a campaign, discrepancies in reporting ad impressions will occur.

It is the percentage likelihood the campaign will deliver all impressions booked

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