Jump to content

How does Ad Rank affect cost per click (CPC)


dealsbuy2019

Recommended Posts

It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group.

Link to comment
Share on other sites

  • 2 weeks later...

Hi Friends,
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The relevance of each keyword to its ad group.

Link to comment
Share on other sites

Ad Rank in AdWords is very crucial and helps in making out how prominent the ads are showed and affect the cost-per-click. Therefore, whenever Google changes your Ad Rank one should pay due attention.

A less known (and more confusing) fact about Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads:

Understanding Ad Rank

Google also communicated this in Official AdWords Blog

The AdWords Blog official

The Adwords official communication

Official AdWords Blog

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...