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Why does adding my business to local directories help my SEO?


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Hi Friends,

Getting your local business' NAP (Name, Address, Phone number) information listed on directories, online business listing sites, and citation sites helps to improve visibility, but backlinks from these sites can also have a benefit to SEO.

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If we think back to the very early days of the web (pre Google) some of us might remember how web directories were used to search and find useful information online. Infact, this is exactly how Yahoo started back in the early 90’s. It wasn’t a search engine, it was a directory.

It might seem somewhat primitive now, but back in the day, directories served a pivotal role, in that they –

  • helped regular web users find stuff on the web
  • helped site owners get found

Needless to say, a lot has changed since then, and whilst many directories still remain, the way in which we now use them has changed a lot.

Web directories and SEO

For many years a popular strategy amongst site owners was to simply submit their sites to as many web directories as possible. This was a quick and easy way of getting links.

The intention here was to improve search engine visibility and potentially boost rankings.

This method was popular for many reasons, with the main ones being –

  • It was low cost
  • It worked
  • It was easy to do
  • It didn’t involve a great deal of work
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