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what is Ad rank?


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Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.

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Ad rank refers to the position that your ad occupies on a given paid search results page.

If your ad shows up second, your ad rank for that given search is number two.

Ad rank is a value that determines your ad position and if your ad will show up at all for a search.

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Hi Friends,

Position of your ads in Google SERP

Ad rank formula depends on

  • cost per click (CPC) bid
  • quality score
  • expected impact from ad extensions and formatting

Making sure each of these areas is top quality is the best way to get to the top of the SERP.

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