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What is Google Quality Score?


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The Google Quality Score is the basis for measuring the relevance and quality of your Pay Per Click ads, keywords, and landing page. Quality Score is calculated each time an ad enters the auction.

Several factors within an account are taken into consideration when calculating Quality Score, including past clickthrough rate, account history, keyword and ad relevancy, and landing page quality.

Optimizing your PPC program for relevancy will boost your Quality Score and achieve a higher ad position at a lower cost than your competitor.

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