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What is In Market Audience?


thaichacha

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Hi Friends,

The term “in-market audiences” refers to the idea that a particular customer is “in the market” for a product and on the cusp of making a purchase. Google can use information regarding keyword search terms and the websites they visit to judge whether a particular user is likely to buy soon. In-market audiences is a tool that advertisers can use to find people who are just about to buy and tailor their messages accordingly.

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Reach potential customers while they're actively browsing, researching or comparing the types of products you sell. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent.

In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube.

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