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Is there a difference between B2C and B2B content marketing?


dealsbuy2019

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Recent data from MarketingProfs and the Content Marketing Institute showed that the primary objectives for B2B companies who are investing in content marketing are raising brand awareness, generating leads, and boosting engagement.
The stats show that on the surface, the goals for marketers in B2C industries aren’t all that different than those set out by B2B marketers. While their number one goal differed, both B2B and B2C brands think building brand awareness and getting consumers to engage with their content are pretty damn important.

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B2B vs. B2C Content Marketing: 4 Key Differences. ... B2B: What drives the B2Bclientele is the value you offer – your efficiency and expertise, as their goal foravailing a product or service is to be educated and equipped with the expertise to help them in their decision-making.

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