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What is Link Bait?


PoolMaster

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Link Baiting is the concept of reciprocating a back-link. If we liked any content of others then we copy it and provide a back-link from our site/blog as reference or source. Providing this back-link is called as Link Baiting. You would see this types of links in many popular blogs such as Entrepreneur and Entrepreneur India. Search Engine Land and Moz etc.

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Hi,

Link baiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results. Both link baiting tactics can be used either well or poorly.

The most important element of link baiting is creating compelling content, something that the reader finds value in. Examples of link bait, in this context, include breaking news, striking images, info-graphics, controversy, humor, educational material and applications. If your content has value for readers, they are likely to share the link.

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