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What do you understand by Google AdWords Remarketing?


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Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for mor

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Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Remarketing in Google AdWords consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display.

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AdWords Remarketing Options. Standard remarketing – This AdWords feature allows you to show ads to your past visitors as they browse websites and apps on the Display Network. Dynamic remarketing – A feature of AdWords that lets you show ads to past visitors that have any products or services they viewed on your site.

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