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How can I avoid Google penalties?


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 If you want to avoid a penalty, you should avoid a few things:

Duplicate or thin content – make sure your content is adding value to your readers.

Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.

Focus on relevance – when building links, make sure you get them from relevant sites.

Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.

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Here's the top 3 guidelines to avoid a penalty:

  1. Don't buy links. Links passing SEO value to your site should look natural. 
  2. Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. 
  3. Make original, quality content.
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