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what is technical SEO?


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At TechSEO Boost, a conference organized by Paul Shapiro, Russ Jones gave a good definition to explain what is Technical SEO. He said, “any sufficiently technical action undertaken with the intent to improve search results”.

Alexis Sanders, Technical SEO manager @ Merkle, gives a more specific definition: “Technical SEO covers the crawl, index, and render portion of the “crawl, index, rank” model. At a high level, you need to learn how to answer these questions:

  • Can search engine bots crawl/find your page? (includes topics such as status codes, sitemaps, information architecture, robots.txt, facets)
  • Can search engine bots index your page? (includes: meta robots)
  • Can search engine bots render your page? (includes: JavaScript, the DOM, page speed)
  • Can bots understand content on your page? (includes: structured data (Schema.org, HTML), accessibility)
  • Are you sending search engines the proper signals for dealing with ranking content? (e.g., canonical tags, dealing with pagination)
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