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What is the role of conversion optimizer in AdWords?


thaichacha

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AdWords Conversion Optimizer is a tool that helps acquire the most conversionspossible at a defined target cost per acquisition. Instead of manually manipulating bids and generating conversions at any cost, conversion optimizer automatically adjusts bids so conversions are generated within a defined CPA boundary.

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Hello,

The Conversion Optimizer is an AdWords feature that predicts which clicks are likely to be profitable in accordance to your goals. It then adjusts your bids to help you get as many profitable clicks as possible.

The way the Conversion Optimizer works is by using your conversion data to manage your bidding to best suit the conversion rate of the individual keyword in question.

Based on your campaign’s history of conversions, the Conversion Optimizer automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for higher-converting keywords and lower CPC bids for lower-converting keywords.

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