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How can you improve conversion rates?


Tile Rescue

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1. Include as few fields as possible.

2. Add a guarantee.

Include a no-questions-asked refund policy on all purchases. This reduces risk, and increased sales will usually more than make up for any returns.

3. Use tangible action verbs.

When testing out different calls to action, try using action language that spurs visitors to take action (for example, "grab yours," "reserve your seat")

4. Pay careful attention to your headline.

Your headline is perhaps the single most important element of your landing page. Brainstorm at least 10 possibilities before choosing the strongest one.

5. Create dedicated landing pages for pay-per-click ads.

If you’re using AdWords or another form of PPC ads, be sure to send these visitors to a dedicated landing page (not your home page!).

 

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  • 4 weeks later...

1. Present Your Products with More Detail

2. Help Customers with Choosing the Right Item

3. Improve Your Customer Service

4. Allow and Encourage Customer Input

5. Provide Free Shipping

6. Have a Reliable Shipping Service

7. Optimize Your Return Policy

8. Personalize Your Product Recommendations

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  • 2 weeks later...
  1. Include as few fields as possible. ...
  2. Add a guarantee. ...
  3. Use tangible action verbs. ...
  4. Use testimonials. ...
  5. Clearly state the benefits of your product or service. ...
  6. Pay careful attention to your headline. ...
  7. Keep conversion elements above the fold. ...
  8. Use video to humanize your brand.
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  • 1 year later...
  1. Add a pop-up to your site.
  2. Remove unnecessary form fields.
  3. Add testimonials, reviews, and logos.
  4. Remove distractions.
  5. Make the initial step really easy.
  6. Add a third-party signup service.
  7. Strengthen your CTA copy.
  8. Add live chat to your site.
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