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What is a funnel in Google analytics?


rscomponentseo

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 A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway. Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.

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Funnel analysis involves using a series of events that lead towards a defined goal, like from user engagement in a mobile app to a sale in an eCommerce platform or advertisement to purchase in online advertising. The funnel analyses "are an effective way to calculate conversion rates on specific user behaviors".

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