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What do you mean by the term competitive Analysis?


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It is basically an approach of comparing a website with the same in same category having top results on a search engine. This is done to understand and explore the factors that can help in web optimization on a search engine. A lot of factors are to be considered and therefore it can take time to get favorable results. 

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Strategic technique used to evaluate outside competitors. The analysis seeks to identify weaknesses and strengths that a company's competitors may have, and then use that information to improve efforts within the company. An effective analysis will first obtain important information from competitors and then based on this information predict how the competitor will react under certain circumstances.

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competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

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