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How to Get a Better Quality Score?


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he higher your score, the higher your ratings, and the lower your cost.
  1. The First Step is Knowing the Factors. ...
  2. Improve Your Score by Targeting Your Ad Groups. ...
  3. Research Keywords. ...
  4. Write AdWords Ads That Are High Quality. ...
  5. Work on Your Landing Page. ...
  6. 6. Make Your Ad Groups Small. ...
  7. Try Using Negative Keywords. ...
  8. Expand Your Text Ads.


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There are a lot of factors that go into the quality score but here are some things to consider:

  • Use only relevant keywords
  • Make sure your landing page has relevant content
  • Ad text should also include relevant keywords/content
  • Monitor for and remove negative keywords
  • Work on improving your CTR (which should occur if you do the first 4 steps)
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