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What is Quality Score in Google AdWords?


thaichacha

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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group. Landing page quality and relevance.

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to improve your quality score pls follow the following steps
1, check your website content and lending page content.
2. check your landing page load time. (landing page must be load in short time)
3. check your keyword relevancy.
4. keyword status should be great or okay( change your keyword bid if it is poor)

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