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Differentiate between bounce rate and exit rate in SEO?


thaichacha

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Bounce Rate is the percentage of people who landed on your site and left immediately. The sessions for these visitors would be one-page sessions.

Exit rate is however assigned to each page on the amount of people who leave your website through that particular page. 

Bounce rate can indeed be higher than exit rates of few pages. Also, the converse is also true. E.g. Pages like 'Checkout' Page, 'Payment Confirmation' Pages have a higher exit rate.

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Bounce Rate:

Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

Bounce Rate = Total Number of Bounces / Total Number of Visits

Exit Rate:

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.

Exit Rate = Total Number of Exits / Total Number of Page Views

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  • Bounce Rate: the percentage of single-engagement sessions
  • Exit Rate: the percentage of exits on a page

In more human words, bounce rate is determined by calculating the number of bounces over the total number of page views to a page. A bounce occurs whenever a user enters the page and subsequently exits without visiting another page on the website or interacting with any of the elements on the page (e.g. commenting).

Exit rate, on the other hand, looks at the number of people who exit your website after landing on a page and compares it to the total number of views the page received.

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- Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

- Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

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