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How do you see SEO and PPC working together to improve results?


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Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts.

  1. Visibility. ...
  2. Share Keyword Data. ...
  3. Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy. ...
  4. Integrate E-Commerce Feeds into AdWords Results. ...
  5. Use Site Search Data to Inform PPC Keywords. ...
  6. Combat Negative PR.
  7. Social Media Visibility
  8. Test Strategic Organic Keywords with PPC





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