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What is link auditing in SEO?


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An SEO link audit is an in-depth analysis that allows us to emphasise on a certain aspect of link building, and it helps us detect problems or opportunities in terms of backlinks. For instance, the link anchor text distribution is an aspect of a link audit.

Like any other onsite SEO audit, link audits are an essential part of the offsite SEO process. Link audits may include various link building components which constitute overall the link audit process. Indicatively some of these components are:

1. Backlink analysis

2. Backlink competitor analysis

3. Anchor text distribution/analysis

4. Broken link building strategy

5. Guest posting

6. Link relevancy

7. Site-wide distribution etc.

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