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What are the benefits of remarketing?


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  1. Brand exposure - The more a potential customer is exposed to your brand, the more likely they are to buy from you when they decide to make a purchase.
  2. Higher conversion rates - This greater brand exposure leads to higher conversion rates for your display advertising campaigns. Keeping your brand at the top of their minds will increase your chances of a future sale.
  3. Better ROI - Better conversion rates translate to a faster return on your investment and a lower cost per sale.
  4. Audience targeting - You can enhance your remarketing efforts by targeting specific audiences based on their interests or demographics. You can even target warm leads like site visitors who abandoned a shopping cart.
  5. Flexible budget - Like all other Google advertising tools, you have complete control of the budget and robust reporting tools to help you make smart spending decisions. You can also see which sites in the Display Network perform the best so you can optimize the messages and budgets for specific pages.
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