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What is ETA in AdWords?


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 This new ad type provides longer, more controllable messaging in your ads. ExpandedTextAd also features:

Two headlines
This ad type has two headline fields. The second headline is concatenated to the first headline field, separated by a dash. On mobile, the combined headline fields may wrap to a second line.

More characters
Both headlines contain 30 characters each, more than standard text ads. Double-width characters such as Chinese, Japanese, and Korean allow for 15 characters.

Expanded description
There is now a single description line with an expanded limit of 80 characters. Truncation and ellipsification have been minimized to make ad display more predictable.

URL customization
Instead of inputting a display URL for your ad, the URL is calculated from the landing page and path fields , that indicate to a user where they will be directed on a click.


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Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description.

expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.

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