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What is your favorite SEO tool and why?


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There is no real right answer to this, it will depend on the kind of SEO you need the tool for. For example, if you are looking at website structure and technical SEO you might say your favorite tool is Screaming Frog. If it’s technical SEO auditing you might say SEMRush is your go-to tool.

On the flip side, a lot of people love the overall benefits of Ahrefs. It’s great for keyword analysis, general checks on a site like a backlink profile, referring domains etc. Whereas, for the same general checks, others hold more value in Majestics TF / CF metric value and prefer the way Majestic present anchor and backlink profiles. Some say Majestic’s traffic estimation tool is more accurate.

So it really depends on what you need to the tool for.

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