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What is link building and why does it matter?


rscomponentseo

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Building links is one of the many tactics used in search engine optimization (SEO) because links area signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings. There's a right way and a wrong way, however, to build links to your site.

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Link building is the process of acquiring hyperlinks from other websites to your own.

Importance of link building

In order to understand the importance of link building, it's important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.

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