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What is Social Media Engagement ?


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Social media engagement is essentially like a long-term relationship. You can imagine a committed and lengthy relationship takes dedication, readiness to adapt, the ability to think about the future and ensure the other party involved is happy for years to come.

Try not to think of engagement as just a single interaction with one of your customers. As Thunderhead shows, you’re creating an open line of communication over a period of time. While the term “customer relationship” may come to mind, engagement is different and on its own level.

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