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  • 2 months later...
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While most search engines are great at analyzing the words on a page to find topic or theme, you can help them even more by providing specific information in a standardized language that search engines can understand.

Structured data (also called schema markup) provides this extra information. Structured data simply means data (or information) that has been organized in a specific way (structured).

The structured data can include information about a web page, e.g. author, title, description, rating, ingredients, cooking time, video length, etc. At its discretion, Google can then use this data to add more value to the search results.

Read our Schema.or tutorial and if you're on Wordpress buy WP Schema Pro to have everything setup in several clicks.

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